A business plan for a retail

store can be a complex multi-page document created using special software or it can be a page torn from a notebook. The purpose of your business plan will determine how much information should be included and what format to use. For financing, you'll have a better chance of convincing someone to fund your company if there are plenty of details provided. Do you know what goes into a business plan? Here are the essential elements of an excellent retail business plan and what to include.

零售店的商业计划可能是用专门的软件制作的多张复杂的文件，或者是在笔记本上写的一页计划。你的商业计划的目的是为了决定应该要包括哪些信息，以及使用什么样的格式。在财政方面，如果你提供的细节够详细的话，你就可以说服别人来投资你的公司。你知道在一份商业计划中应该包括哪些内容吗？以下是一份优秀的商业计划必须包括的部分：

1.Executive Summary

执行总纲

An Executive Summary is critical to the success of the business plan. The Executive Summary offers synopsis of the business plan, and highlights the key points raised within. This business plan part is where you need to capture the reader's attention so that he/she will be compelled to read on.

对于一份成功的商业计划来说，执行总纲是必不可少的。它包括了商业计划的总纲，并标出要强调的重点部分。商业计划的作用是用来吸引领导的注意力，让他/她有兴趣考虑你的计划。

2.Business Analysis

商业分析

The next section is the Business Analysis. From the business structure, legal name, location and goods or services offered to an analysis of your customers and competition, this section will describe the nature of your retail business. Use easy-to-read, common terminology. Never assume that those reading your business plan have the same level of technical knowledge that you do.

接下来是商业分析。从商业结构，商标名称，工厂选址，你能够为客户提供的商品及服务，以及竞争对手的分析等，商业分析部分可帮你定义你零售业的种类。用简单易懂的术语。永远都不要想当然地认为阅读你商业计划的人懂得和你一样的专业知识。

3.Marketing Strategy

营销策略

The Marketing Strategy section should explain how your retail business will penetrate your target market. Detail the company's desired image and branding strategy. Give an overview of the company's pricing strategies, current and potential marketing partnerships and provide documented research to back your plan in this part.

营销策略部分应该解释你打算如何让自己的零售业渗透你的目标市场，公司要建立的形象和品牌化战略的细节。以及对公司价格策略，当前的和潜在的营销伙伴等的详细描写。以及提供能够证明你计划的调查报告。

4.Products and Services

产品和服务

This business plan part is most important to retailers developing a business. The Products and Services section describe the goods and services offered, how they are provided, information about the vendors, and any plans for future growth of the product lines.

商业计划对于零售商开发生意来说是一个很重要的部分。产品及服务的相关描述定义了提供的产品和服务，怎样提供，供应商的信息，以及关于未来产品线的发展计划。

5.Management Plan

管理计划

In the Management section, the information will show that the retail business has the necessary human resources to be successful. This part will answer questions about the key management personnel and their background, explain how the store will be staffed and detail all personnel compensation and benefits, including employment policies and procedures.

在管理部分显示了零售业要成功所必须的人力资源。这一部分会解答关于主要管理人员的背景及相关问题，显示商店的人员结构图，人员的薪资，红利，就业政策以及相关政策。

6.Financial Plan

财政计划

One of the more difficult parts of the business plan, the Financial Plan will involve the company's revenue and profitability model. This part assesses the amount of capital the retail business needs, as well as the proposed use of these funds and the expected future earnings. It includes Break-even Analysis, Sales Forecasts, Balance Sheets and Cash Flow Statements broken down monthly for the first year and then annually for the next 2-5 years.

商业计划最难的部分，财政计划应该要包括公司的收入以及盈利模式。这一部分评估了零售业需要的总的资金，这些资金的用途估计，以及对未来收入的预估。财政计划应该包括盈亏平衡分析，销售预测，资产负债表，第一年每月达到的现金流量，以及接下来2到5年间每年的现金流量。