As consumers grow sweeter on sugar-free sodas, Zevia is trying to build a big head start on beverage in the growing market for naturally sweetened soft drinks.
Zevia, based in Culver City, California, produces the only zero-calorie sodas or low-calorie carbonated soft drinks with rising U.S. sales among the top 20 brands.
It uses stevia, a leaf, to sweeten its soft drinks naturally at a time when leading diet soda brands such as Diet Coke and Diet Pepsi are getting slammed by a backlash against the use of artificial sweeteners.
由于无糖汽水越来越受到消费者青睐,于是,零卡公司(Zevia)抓住时机,开发出了满足消费者对纯天然甜味软饮要求的新型饮料。
零卡公司位于加州的卡尔弗城,专注生产零卡汽水或低卡路里碳酸软饮料。它的近期销量持续增长,已经跻身全美销售排名前20名。
它的秘诀是在饮料中加入甜叶菊。这种植物的叶子可用于增加软饮中的甜味,属于纯天然食品;而著名的减肥汽水品牌“健怡可乐”与“健怡百事”,却因为使用人工甜味剂,正惨遭舆论质疑。
【注解】
文中的zero-calorie soda就是“零卡汽水”的意思,其中calorie是名词,意为“卡路里”(热量单位),被广泛使用在营养计量和健身手册上,简称“卡”,缩写为cal,如:The calorie content in this ice cream is very high.(这种冰激凌的卡路里含量很高。)
文中第二段的carbonated是形容词,意为“碳酸的;含二氧化碳的”,如:Why do carbonated drinks seem to bubble more in plastic cups?(为什么碳酸饮料在塑料杯中气泡较多?)