雷竞技电竞
服务号
当前位置: 首页? 专业英语? 资源技巧? 正文

销售员如何销售

放大字体缩小字体发布日期:2009-12-28 浏览次数: 1483
核心提示:Have you ever met a salesman then after a half an hour are left with something you did not want to buy? You begin wondering how that happened, then you begin to despise them, and after a while you try to avoid them all together. Not necessarily beca

      Have you ever met a salesman then after a half an hour are left with something you did not want to buy? You begin wondering how that happened, then you begin to despise them, and after a while you try to avoid them all together. Not necessarily because you are afraid of being tricked into buying something else or maybe you don't really want to be rude to them when you send them off. What most salesmen do is not something each one comes up with on their own; they are taught techniques, small simple things really.

      There are many factors that salesmen use in their attempt to sell you something. The main technique/way each salesman tries to use is called the "Four Factors of Impulse."

      Indifference- They try to look like they do not care whether or not you purchase the product, when in fact they do, especially when they are getting paid commission.

      Jones Effect- Convincing the customer that they are not the first to buy it, nor will they be the last. This offers a sense of security, that helps push people into buying.

      Fear of Loss- This is when salesmen try to make the customer feel that the offer is very temporary and that if they don't buy now, they won't be able to buy it later with the same pricing or bonuses offered at the time.

      Sense of Urgency- When the salesman utilizes Indifference and adds a sense of them being in a hurry, which is often successful in pressuring quick decisions that are not quite thought through.

      There are other factors involved when dealing with salesmen, but the main one this set of "Four Factors of Impulse." All salesmen are taught this, not sure if everyone calls it the same.

      你曾经碰到过销售员吗?然后浪费了半个小时的时间在你不想买的东西上面?你开始想知道这是怎么回事,然后你开始鄙视他们,再然后,你会尽量避开他们。或者是因为你怕被诱骗购买东西或可能是因为你不想赶他们走时表现的粗鲁。然而,大多数销售人员做的事情也不是所有销售员都那么做的,他们接受技巧培训,实际是简单的小技巧。

      很多销售人员在推销产品时,会使用很多技巧。每个销售员都使用的主要技巧是"刺激四因素".

      漠不关心,他们回尽量让他们看起来不关心你是否购买产品,而事实上,他们非常在意,特别是党他们得到佣金时。

      琼斯效应 – 令客户相信他们不是第一个购买的,也不会是最后一个。这传达了一种安全感,有助于促使人们购买。

      担心错过,推销员尽量让顾客感受到这个产品销售是非常短暂的,如果他们现在不买,他们以后将无法用现在的价格各折扣购买到相同的产品。

      紧迫感 - 推销员会利用漠不关心,并表现出匆忙感,进而可以达到促使客户快速决定的效果。

      还有其他一些技巧但主要是这"刺激四因素".所有的销售员都被培训过这些,但是可能各地的叫法不一样。

      更多翻译详细信息请点击: http://www.trans1.cn
      关键词: 销售员 销售
      分享:


      推荐图文
      推荐专业英语
      点击排行
      Processed in 0.060 second(s), 13 queries, Memory 0.89 M
      Baidu
      map