The chilly temperatures have not been able to stop people in China from shopping during the three-day New Year holiday. Excited consumers are everywhere, rushing to make a purchase.

It's all about shopping The New Year holiday has ignited enthusiasm for consumption. It seems that all of a sudden, everyone is out to buy something.

Chen Bensong, Supermarket Manager, said, "Our daily consumer volume stands at around 60-thousand. Sales of clothing, healthcare products and alcohol have doubled."

The government's moves to extend its pro-consumption measures have fueled the craze. People are standing in long queues to buy home appliances.

Wu Chaokun, Supermarket Manager, said, "It's really hot this year. The macro-economic recovery has greatly boosted our businesses. Sales of TV sets, washing machines and computers have all increased 200 percent from a year earlier."

在3天的新年假期中，寒冷的天气并没有冻结中国人们购物的欲望。四处都是兴奋的顾客兴冲冲购物的景象。

这就是购物。新年的假期点燃了消费热情，似乎顷刻间，人人都出街购物去了。

超市经理陈本松（音译）介绍说："我们的日消费者约为6万人次，服装、卫生保健品和酒的销量都已经翻倍。"

政府采取的扩大消费的措施更是刺激了这股购物狂潮。人们排着长长的队伍购买家用电器。

超市经理吴朝坤（音译）说："今年真的很火爆。整体经济的复苏极大地促进了我们的销售。电视机、洗衣机和电脑的销售都比去年增长200%."