Most people are well aware of the growing influence of bloggers, and of course the "power of mom" has been well documented for decades - combine the two and a powerful force is created. The folks at McDonald's a few years ago decided to go head-on with a variety of myths and misconceptions and urban legends with regard to the quality of their food. I read about their latest chapter in this week's Advertising Age, which highlighted McDonald's Moms' Quality Correspondents - a group of moms that McDonald's invites to check out where their food is made, ask questions to their nutritionists, see the ingredients and much more.

Its a great example of a company that identified a crucial challenge to their success - opinions of moms who visit their restaurants every day - and decided to open the door wide open and invite them in to have a look. And bonus points of course for McDonald's to embrace the blogging community and provide an example of transparency that others could definitely learn from for their own efforts.

很多人都知道了博客主的影响力正变得越来越大，当然在几十年中“妈妈的力量”也是已经被证明的了，将他们两者联合起来后就产生了一种强大的影响力。麦当劳在几年前决定正面迎对各种各样的关于他们食品雷竞技百科 上的误解、错误印象和不实流言。我阅读了本周《广告时代》上的最新一章节，他们重点突出了了“麦当劳妈妈雷竞技百科 通讯员”（一群由麦当劳邀请的妈妈来核对他们的食品产地，咨询麦当劳营养师，和检查食品配料等其它事项）。

这是一个很好的案例，麦当劳决定门户开放，邀请妈妈们参观他们的餐厅，每天参观他们餐厅的妈妈们的意见是对他们成功的关键性挑战。通过参与博客社区活动，麦当劳获得了额外的收益，同时也为其他人提供了一个明确透明的可供学习的案例。