雀巢营收欠佳欲减少品牌数量

    食品伙伴网讯 据外媒报道，全球最大食品公司雀巢公司连续4季度的营收状况让投资者失望。对此雀巢将采取瘦身的办法解决此问题。

    这家雀巢咖啡和DiGiorno披萨生产商8日表示，在公布季度营收创4年来新低后，该公司正"积极检视"旗下8000种品牌，设法确认其中表现落后者。

    雀巢指出，今年要达到年度营收成长5%至6%的长期预测，需花费一番功夫，会遇到的阻力包括新兴市场成长减速、欧洲疲软以及节食产品、水、冷冻食品业绩不振。

    部分原文报道如下：

    Nestle, the world's biggest food company, needs to reignite sales that have disappointed investors for four straight quarters. One solution: Get smaller.

    The maker of Nescafe coffee and DiGiorno pizza said August 8 that it's "actively looking" at its 8,000 brands and is seeking to identify the laggards after posting its weakest quarterly revenue growth in four years. Nestle has said it will struggle this year to meet its long-term forecast for annual sales growth of 5% to 6%, hurt by a deceleration in emerging markets, European weakness and sluggish performances from its diet products, water and frozen entrees.

    原文链接：<http://articles.economictimes.indiatimes.com/2013-08-20/news/41429159_1_ceo-paul-polman-unilever-ice-cream>