食品伙伴网讯 据外媒报道,22日可口可乐(Coca-Cola Co.)发布第二季度财报,受茶、瓶装水等非碳酸饮料销售影响,二季度净利润达到同比增加20%,超出市场预期。
可口可乐第二季财报显示,除净利润跃升两成之外,当季总营收达到121.6亿美元,虽然同比下降3.3%,但高于市场预期的121亿美元。
在过去的两年来,为了提振其不断下滑的销售,可口可乐一方面通过削减成本,一方面采用“分享可乐”(Share A Coke)等营销手段。
部分原文报道如下:
Though soda volumes were up for Coca-Cola on the quarter for several of its brands, Diet Coke still saw a 7% decrease in volume, following a 6% drop in volume last quarter, which serves to confirm consumers' retreat from diet soda. Coca-Cola may have found ways to, at least temporarily, fix some of its soda sales issues, such as by raising prices in the U.S.
原文链接:
<http://www.fooddive.com/news/coca-cola-sees-volume-growth-for-brands-worldwide/402714/>
<http://www.businessinsider.com/diet-coke-sales-falling-coca-cola-q2-earnings-2015-7>