食品伙伴网讯据外媒报道，4?3日百事公司表示，该公司已经与NBA达成协议，成为NBA联赛的独家食品和饮料赞助商，取代此前与NBA持续合作28年的可口可乐。可口可乐也将成为足球大联盟（MLS）在美国的独家赞助商、/p>
根据协议，百事可乐（Pepsi）将有权利在NBA的比赛和活动期间，推广其激浪（Mountain Dew）等产品。另外，在中国市场则会与本土品牌康师傅合作，成为NBA中国赛区联赛的合作伙伴、/p>
部分原文报道如下９/p>
New York （AFP - PepsiCo will replace Coca-Cola as the official beverage partner of the National Basketball Association, while Coke has teamed up with Major League Soccer, the companies said Monday.
PepsiCo's Mountain Dew soda will be the lead brand in the critical North American market for the NBA, replacing Sprite, Coca-Cola's lemon-lime soda that has been the NBA's official soft drink in the US since 1994.
原文链接?lt;http://sports.yahoo.com/news/pepsi-ousts-coke-nba-sponsor-coke-takes-soccer-193321466--nba.html>
行业９/font>
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鲁公网安 37060202000128叶/a>
