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The US FDA has issued a 'No Objection' GRAS letter allowing beverage manufacturers to use Pure Circle's high-purity Reb D stevia to sweeten US products, a move that could reignite the Pepsi/Coke cola wars.
The news will have a significant effect on the US carbonated soft drinks market 锛坧erhaps most intriguingly in the cola sphere锛� since both PepsiCo and The Coca-Cola Company are PureCircle clients, and are likely to consider launches using the new stevia ingredient.
鍘熸枃閾炬帴锛�<http://www.beveragedaily.com/Ingredients/Relight-my-Cola-Fire-FDA-approves-PureCircle-Reb-D-stevia>