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101.54 Nutrient content claims for good source, high, more, and high potency
(a General requirements. Except as provided in paragraph (e of this section, a claim
? The claim uses one of the terms defined in this section in accordance with the definition for that term;
? The claim is made in accordance with the general requirements for nutrient content claims in 101.13; and
? The food for which the claim is made is labeled in accordance with 101.9, 101.10, or 101.36, as applicable.
(b High claims. ? The terms high, rich in, or excellent source of may be used on the label and in the labeling of foods, except meal products as defined in 101.13(l and main dish products as defined in 101.13(m? provided that the food contains 20 percent or more of the RDI or the DRV per reference amount customarily consumed.
? The terms defined in paragraph (b)(1 of this section may be used on the label and in the labeling of meal products as defined in 101.13(l and main dish products as defined in 101.13(m? provided that:
(i The product contains a food that meets the definition of high in paragraph (b)(1 of this section; and
(ii The label or labeling clearly identifies the food that is the subject of the claim (e.g., the serving of broccoli in this product is high in vitamin C?
(c Good Source claims. ? The terms good source, contains, or provides may be used on the label and in the labeling of foods, except meal products as defined in 101.13(l and main dish products as defined in 101.13(m? provided that the food contains 10 to 19 percent of the RDI or the DRV per reference amount customarily consumed.
? The terms defined in paragraph (c)(1 of this section may be used on the label and in the labeling of meal products as defined in 101.13(l and main dish products as defined in 101.13(m? provided that:
(i The product contains a food that meets the definition of good source in paragraph (c)(1 of this section; and
(ii The label or labeling clearly identifies the food that is the subject of the claim (e.g., the serving of sweet potatoes in this product is a good source of fiber?
(d Fiber claims. ? If a nutrient content claim is made with respect to the level of dietary fiber, that is, that the product is high in fiber, a good source of fiber, or that the food contains more fiber, and the food is not low in total fat as defined in 101.62(b)(2 or, in the case of a meal product, as defined in 101.13(l? or main dish product, as defined in 101.13(m? is not low in total fat as defined in 101.62(b)(3? then the label shall disclose the level of total fat per labeled serving.
? The disclosure shall appear in immediate proximity to such claim, be in a type size no less than one-half the size of the claim and precede any disclosure statement required under 101.13(h (e.g., contains [ x amount ] of total fat per serving. See nutrition information for fat content?
(e More claims. ? A relative claim using the terms more, fortified, enriched, added, extra, and plus may be used on the label or in labeling of foods to describe the level of protein, vitamins, minerals, dietary fiber, or potassium, except as limited by 101.13(j)(1)(i and except meal products as defined in 101.13(l and main dish products as defined in 101.13(m? provided that:
(i The food contains at least 10 percent more of the RDI for vitamins or minerals or of the DRV for protein, dietary fiber, or potassium (expressed as a percent of the Daily Value per reference amount customarily consumed than an appropriate reference food; and
(ii Where the claim is based on a nutrient that has been added to the food, that fortification is in accordance with the policy on fortification of foods in 104.20 of this chapter; and
(iii As required in 101.13(j)(2 for relative claims:
(A The identity of the reference food and the percentage (or fraction that the nutrient is greater relative to the RDI or DRV are declared in immediate proximity to the most prominent such claim (e.g., contains 10 percent more of the Daily Value for fiber than white bread( and
(B Quantitative information comparing the level of the nutrient in the product per labeled serving with that of the reference food that it replaces (e.g., Fiber content of white bread is 1 gram (g per serving; (this product 3.5 g per serving is declared adjacent to the most prominent claim or to the nutrition label, except that if the nutrition label is on the information panel, the quantitative information may be located elsewhere on the information panel in accordance with 101.2.
? A relative claim using the terms more, fortified, enriched, added, extra, and plus may be used on the label or in labeling to describe the level of protein, vitamins, minerals, dietary fiber or potassium, except as limited in 101.13(j)(1)(i? in meal products as defined in 101.13(l?nbsp;or main dish products as defined in 101.13(m? provided that:
(i The food contains at least 10 percent more of the RDI for vitamins or minerals or of the DRV for protein, dietary fiber, or potassium (expressed as a percent of the Daily Value per 100 g of food than an appropriate reference food.
(ii Where the claim is based on a nutrient that has been added to the food, that fortification is in accordance with the policy on fortification of foods in 104.20 of this chapter; and
(iii As required in 101.13(j)(2 for relative claims:
(A The identity of the reference food and the percentage (or fraction that the nutrient was increased relative to the RDI or DRV are declared in immediate proximity to the most prominent such claim (e.g., contains 10 percent more of the Daily Value for fiber per 3 oz than does X brand of product? and
(B Quantitative information comparing the level of the nutrient in the product per specified weight with that of the reference food that it replaces (e.g., The fiber content of X brand of product is 2 g per 3 oz. This product contains 4.5 g per 3 oz. is declared adjacent to the most prominent claim or to the nutrition label, except that if the nutrition label is on the information panel, the quantitative information may be located elsewhere on the information panel in accordance with 101.2.
(f High potency claims. ?)(i The term high potency may be used on the label or in the labeling of foods to describe individual vitamins or minerals that are present at 100 percent or more of the RDI per reference amount customarily consumed.
(ii When the term high potency is used to describe individual vitamins or minerals in a product that contains other nutrients or dietary ingredients, the label or labeling shall clearly identify which vitamin or mineral is described by the term high potency (e.g., Botanical X with high potency vitamin E?
? The term high potency may be used on the label or in the labeling of a multiingredient food product to describe the product if the product contains 100 percent or more of the RDI for at least two-thirds of the vitamins and minerals that are listed in 101.9(c)(8)(iv and that are present in the product at 2 percent or more of the RDI (e.g., High potency multivitamin, multimineral dietary supplement tablets?
? Where compliance with paragraphs (f)(1)(i? (f)(1)(ii? or (f)(2 of this section is based on a nutrient that has been added to a food (other than a dietary supplement? that fortification shall be in accordance with the policy on fortification of foods in 104.20 of this chapter.
(g Nutrient content claims using the term antioxidant. A nutrient content claim that characterizes the level of antioxidant nutrients present in a food may be used on the label or in the labeling of that food when:
? An RDI has been established for each of the nutrients;
? The nutrients that are the subject of the claim have recognized antioxidant activity; that is, when there exists scientific evidence that, following absorption from the gastrointestinal tract, the substance participates in physiological, biochemical, or cellular processes that inactivate free radicals or prevent free radical-initiated chemical reactions;
? The level of each nutrient that is the subject of the claim is sufficient to qualify for the 101.54 (b? (c? or (e claim (e.g., to bear the claim high in antioxidant vitamin C, the product must contain 20 percent or more of the RDI for vitamin C? Beta-carotene may be a subject of the claim when the level of vitamin A present as beta-carotene in the food that bears the claim is sufficient to qualify for the claim. For example, for the claim good source of antioxidant beta-carotene, 10 percent or more of the RDI for vitamin A must be present as beta-carotene per reference amount customarily consumed; and
? The names of the nutrients that are the subject of the claim are included as part of the claim (e.g., high in antioxidant vitamins C and E? Alternatively, when used as part of a nutrient content claim, the term antioxidant or antioxidants (as in high in antioxidants may be
[58 FR 2413, Jan. 6, 1993; 58 FR 17342, Apr. 2, 1993, as amended at 59 FR 394, Jan. 4, 1994; 59 FR 15051, Mar. 31, 1994; 60 FR 17206, Apr. 5, 1995; 61 FR 11731, Mar. 22, 1996; 62 FR 31339, June 9, 1997; 62 FR 49867, 49880, Sept. 23, 1997; 63 FR 26980, May 15, 1998; 66 FR 17358, Mar. 30, 2001]