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I. Executive Summary ............................................................................................. 3 II. China’s White Revolution: The Growing Demand for Dairy .......................................... 4 III. Introduction to South China ................................................................................ 5 IV. Consumption levels in China: The Rural/Urban Divide ............................................... 6 V. Dairy Product Profiles .......................................................................................... 7 A. Fluid Milk ..................................................................................................... 7 B. Soy Milk....................................................................................................... 8 C. Powdered Milk............................................................................................... 8 D. Yogurt ......................................................................................................... 8 E. Ice Cream .................................................................................................... 9 F. Cheese......................................................................................................... 9 VI. Product Price and Packaging .............................................................................. 11 VII. Consumer Buying Habits.................................................................................. 12 VIII. Fierce domestic competition drives out foreign investors....................................... 12 IX. Local supply continues to grow .......................................................................... 13 X. Labeling laws impact reconstituted milk ................................................................ 13 XI. U.S. becomes second-largest exporter to China .................................................... 14 XII. Contact Information........................................................................................ 15 Appendix: Effective Tariff Rates............................................................................... 16 |
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