本帖最后由 小陌1002 于 2020-2-26 14:56 编辑
mailshot:n.advertisements or information that a companysends to many peopleat one time by post 国外每家每户门口都会有一个邮箱
brochure:宣传册(如宜家、特力屋)
leaflet:一两页对折的小册子(肯德基、麦当劳优惠劵)
flyer:一页纸的传单
banner:n.an advertisement that appears across the topof a page on the Internet 网页顶上的标题状的广告
spam垃圾邮件:n. email messages that a computer user has not asked for and does not want to read, forexample from someone who is vertising something
spamblocking反垃圾邮件拦截:n. ways of stopping unwanted emails from being sent to you, forexample by having a list of addressesfrom which you will not accept emails
word of mouth 口碑相传
TV commercials 电视广告
free sample 免费小样试用
各种广告形式的优缺点advantages and disadvantages
mailshot:Attract some potential customers,but it's Just a small amountcomparedwithtargetconsumer.
TV commercials: Reachmillions of people. Though most of our target consumers may not beallowed to watch TV, they always have a way to access internet, watching theirfavorite animations. Commercials before animations are just brilliant
banner:Cheapbut it's a high possibility that they may not be noticed.
spam:Cheapbut often irritate customers or are blocked by anti-virussoftware
TV commercials:Theyare memorable and can be fun buttoo excepensive.
freesamplerovide free samples for instant online celebrities, so that they couldrecommend our bags on their Twitter, Facebook, Weibo, or Douban.
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